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All The Blogging Terminology You’ll Ever Need To Know



Photography: Saturday Life Girl

I came into the world of blogging back in late 2009. Ever since that day I have spent a copious amount of time trying to learn everything there is to know about blogging. I soon realised that it’s impossible to learn everything about blogging as blogging is forever changing and evolving in the online world.

However, one thing that hasn’t changed that much over the years is the terminology bloggers use.

I would have to say learning blogging terminology has been one of the hardest parts of blogging as there are just so many terms out there that I was forever googling. So, since I’ve learnt so many terms over the years, why not do an A-Z guide to all the blogging terminology you’ll ever need to know.

There will be loads more blogging terms out there, but I’ve just picked ones that I’ve struggled with the most as well as the most commonly used terms in the blogging world.


A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

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    • Above the fold – A term that refers to the area at the top of a website. This is where your most important information should be as this is what visitors to your site will read first.
    • Affiliate Marketing – One way bloggers can monetize their site is by using a special link that directs them to an online store. If someone clicks it or buys something using that link (in a period of time) you as a blogger can earn a commission!
    • Ad Network – One way bloggers can monetize their site is by using a special link that directs them to an online store. If someone clicks it or buys something using that link (in a period of time) you as a blogger can earn a commission!
    • Akismet – One of WordPress’s most popular plugins for preventing spam on your website.
    • Alt Text (Alternative Text) – One of WordPress’s most popular plugins for preventing spam on your website.
    • APP – Optional software that can be installed on your computer or phone.
    • Anchor text – The clickable text in a hyperlink. (see hyperlink for more info)
    • API – Optional software that can be installed on your computer or phone.
    • Avatar – Optional software that can be installed on your computer or phone.
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    • Blogroll –  This is where people have a list on their blog linking to their favourite blogs.
    • Backlinks – Is Links that point from one website to another.
    • Backup – A copy of website data to be used in the event of loss or a hack.
    • – A website that shortens your URLs.
    • Banner – A banner can be known as a type of ad or the header of your blog.
    • Blogosphere – The blogging community and also the name of a great blogging magazine.
    • Bookmark – Is a way to save websites.
    • Bounce rate – The percentage of people that came to your blog and only read one page.
    • Bandwidth  – The amount of data that is allowed to occur between your website and the internet.
    • Blogspot – The subdomain of blogs created using Google’s Blogger platform.
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    • Captcha – The letters/numbers that you get asked to copy when trying to write a comment or entering different details onto a website.
    • Category – A way to group specific posts together so that they can be easier to find.
    • Child theme – A child theme is a theme that inherits the functions of another theme (a parent theme) and allows you to modify it.
    • CMS (Content Management System) – Software that allows for the entering and organization of data. WordPress, Blogger, and Squarespace are CMS.
    • Commission – The amount an affiliate earns from making a sale.
    • Comments– The thoughts people can leave on your blog after they’ve read your post.
    • Conversion rate – This is the percentage of visitors who come to your site and perform an action, such as sign up for your newsletter or purchase your course.
    • Contextual advertising – Is advertising that appears on a website based on the views, recent browser behaviour, or terms searched for.
    • Cookie – Small text files stored on your computer designed to save users information that can be used later (eg. email, username).
    • Copyright – Is a way to help prevent your work from being used without prior approval.
    • CPC – Cost Per Click. The amount you may earn each time a visitor clicks on an ad displayed on your blog. (The rate is different depending on the advertising company.)
    • CPM – Cost Per Mille (mile = thousand). Also known as CPT- Cost Per Thousand. The amount you’ll earn from an ad each time it’s displayed 1000 times on your blog.
    • Creative Commons – Is a licence that enables the free distribution of otherwise copyrighted work (eg. music, photos etc)
    • CSS ( Cascading Style Sheets) – Is a file that you can edit to change the look of your site (eg. text colour, font, etc)
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    • Dashboard – The first page you see when you log into your blog.
    • Domain Name – A domain name refers to the name of your website or any other website you visit.
    • Div – A div tag is used to group elements so that they can be formatted with CSS
    • Domain Authority (DA) – Is a new page ranking, based on age, popularity and size of your domain name. The higher the number the better.
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    • E-book – Is a digital version of a book that can be a bestseller book or simply one that you’ve created yourself. When you purchase one you can download it to your computer, tablet, or phone.
    • Evergreen content – Content that will always be relevant, meaning that it will never become dated.
    • E-mail marketing – Is a way to get a message out to a group of people.
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    • Favicon- A favicon is the small icon that appears in the browser tab.
    • Facebook – A popular social media network.
    • Footer- Is the bottom area of your blog, usually containing your copyright credits, but may also contain links to your contact page, disclaimer, and privacy policy.
    • Front-end – The area of your blog that visitors see when they visit your site.
    • FTP (File Transfer Protocol) – One of the methods used to transfer files between your computer and server.
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    • Gravatar – An image or photo that appears when you comment on a blog
    • Ghost blogging – To write or manage a blogging using a different name.
    • Gmail – A free email system created by Google.
    • Google+ – A social media network created by Google
    • Google Adsense – An ad network owned by Google.
    • Google Analytics – An analytics tool created by Google.
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    • Hashtag – A word or phrase followed by (#) most commonly used on Instagram and Twitter.
    • Header – The top area of your site, containing your blog.
    • Heat map –A map of your blog showing which areas of a specific page are clicked the most.
    • HTML – (Hyper Text Markup Language)- Is a language used to create web pages.
    • Hyperlink – A link or image or text on a site that when clicked takes you to another page.
    • Hosting – Web hosting is what is need to run a site. (HOW TO START A BLOG)
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    • Impression – Is the point at which an ad is viewed on your blog by a visitor.
    • Instagram – One of the most popular online social media platforms for sharing photos.
    • ISP (Internet Service Provider company) – A company that provides you access to the internet.
    • Inbound link – A link on a blog or website that points to your blog or website.
    • IP address – A unique string of numbers that identifies every computer that’s connected to the internet.
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    • JPG/JPEG (Joint Photographic Experts Group) – One of the most common photo files.
    • Jetpack – A WordPress plugin that offers a number of different features to enhance your WordPress site.
    • JQuery – is a JavaScript library that allows web developers to add extra functions to their websites
    • JavaScript – A computer program language used to make a website interactive.
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    • Keywords – Are words that users type into search engines to find posts/pages that they are looking for. This is one of the most important steps to helping people find your blog.
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    • Landing page – Is a page that visitors first come to when they visit your site.


    • Media kit – Is a document that contains information about your blogs traffic achievement, advertising rates and anything else of importance.
    • Malware – Is a virus that can affect your blog.
    • Meta Description – A meta description is a 160 character snippet used to summarize what a webpage or blog post is about. It will appear under the blog or page titles in search engines.
    • Mobile Responsive  – Makes a site easy to view to on any mobile device. (e.g. iPhone, iPad)
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    • Navigation – Is the bar that appears at the top of a site, linking to other pages.
    • Newsletters – A newsletter is what you can send out to your readers to update them about stuff that is happening on your site.
    • Nofollow links – allows you to tell search engines not to follow this page or specific link. This is normally only used when you’re doing a sponsored post.
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    • Open Source – Software where the author makes the original source code freely available to be redistributed, modified and expanded at will.
    • Outbound Links – Links on your site that link to somewhere else on the internet.
    • Outsourcing – Hiring a 3rd party help to carry out blog-related topics. (eg. logo design, newsletter design)
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    • Page – A static page on your blog that does not link to anything (eg. about, contact)
    • PPC (Pay-Per-Click) – A type of advertisement where you get paid everytime someone clicks on it.
    • Permalink: – Is a static hyperlink to a particular page or post on your website
    • Page View – When someone visits your site it counts as a page view. If they reload your site it then counts as a new page view.
    • PHP (Hypertext Preprocessor) –A script language used by web developers when customising a site.
    • Pinterest –An online social media platform that allows you to share images linking back to blog posts or websites.
    • Plugins – A way to extend and add functionality to your WordPress website.
    • Parallax – A web design style where the background moves slower than the foreground when scrolling
    • PNG (Portable Network Graphics)- An image file that doesn’t lose quality when edited.
    • Podcast- A digital audio file made available for download.
    • Pop-ups- A box that pops up when someone visits your site. Usually a subscriber box.
    • Post- An article on a blog
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    • Reach –  The number of different people within a target group or target market that visit a site
    • Reblog –Is where you repost another bloggers content that links back to them.
    • Responsive design –Makes a site easy to view to on any mobile device. (e.g. iPhone, iPad)
    • Retweet – When a Twitter user shares one of your tweets.
    • Repin – When a Pinterest users repins one of your pins.
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    • Self-hosted blog- A blog that requires you to purchase your own domain and hosting in order to use. blogs are self-hosted blogs are not. (HOW TO START A BLOG)
    • SEO (Search Engine Optimisation)- A variety of techniques use to increase the amount of traffic that comes to your blog
    • Shortcode – A WordPress specific code that can be used to easily embed pieces of content.
    • Sidebar –Is a widget ready area on either side of your site where you can display different things (e.g. links to social media, Instagram, subscribe box).
    • Sitemap – A list of pages on your site that is accessible by visitors and search engines.
    • Social media – Websites and apps that allow users to create and share content.
    • Spam –Is when unrelated content is posted by someone on your blog or social media.
    • Sponsored post – Where a blogger or social media influence receives a payment to publish an article they have written.
    • StumbleUpon – A social media network that can drive traffic to your site.
    • Subscriber – Someone who signs up to your subscriber box on your site.
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    • Tag – Are similar to categories but are used to describe your blog post in more detail.
    • Tagline – A short phrase or sentence, that describes your blog.
    • Text editor – Can be a program used for editing code on your WordPress post screen, when you can add in HTML to customise your post.
    • Text link ads –Ads that consist of hyperlink text.
    • Trackbacks –A trackback notifies you when another blog has written something about your blog.
    • Troll –Someone who leaves anonymous negative or hurtful comments about you and your blog.
    • Tumblr – A social media platforms that allows users to share multimedia content to their own customised blog page
    • Twitter –A social media platforms where you all posts are called tweets and can only be 140 characters long.
    • Twitter party –A virtual party where people pick a hashtag and then discuss on Twitter.
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    • Unique visitors – The number of unique people who visit your blog in a certain time frame.
    • URL – A website address.
    • URL shortener – A tool that creates a shortened version of a URL.
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  • Viral –  • Content that is popular and quickly shared on the internet.
  • Vlog – A video blog.
  • VPN (Virtual Private Network) – A method used to hide your IP to make it look like you’re in a different location and also to make your network more secure.
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  • Webinar – A seminar or other presentation conducted over the internet.
  • Widget – Are what you place in your sidebar or footer to add social media icons, subscribers etc.
  • WordPress – A content management system that is the most commonly used amongst bloggers.
  • WYSIWYG (What you see is what you get) – Also known as the visual editor in WordPress.
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  • XML Sitemap – Allows search engines to find all of your webpages and index them.
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  • YouTube – The worlds most popular social media platform for sharing videos
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If I’ve missed any words do let me know and I will add them in.

xoxo  Saturday Life Girl


All the blogging terminology you'll ever need to know - pin